The Iconic Jaffa Race Down the Steepest Street in the World
2018 was a sad year for kiwis with the iconic Cadbury Factory and Cadbury World closing down. It was sold off to make way for the new Dunedin Hospital. Over 350 jobs were lost.
Cadbury World, one of Dunedin's biggest attractions brought in about 120,000 visitors each year and came complete with a magic elevator, sensory chocolate experience, and historic displays. It was an awesome, fun, and delicious experience for many traveling the South Island.
The following year Cadbury's sales took a hit of over 80 million in sales due to the closure of the Factory and famous attraction. Shortly after our local confectionery company RJ's signed an agreement to take over the manufacturing of the famous Jaffas.
One of the most iconic events held by Cadbury was the famous yearly Jaffa Race down Dunedin's Baldwin Street. Baldwin Street is the World's steepest drivable residential street with a 35 percent gradient.
The new manufacturer of Jaffas, RJ's announced Dunedin's annual Baldwin St race could return if the city supported it.
We are still unsure if it will be going ahead. The last race was held in 2017 and we've had a 2-year hiatus so fingers crossed the famous candy race will return.